Located at the Cap Omega startup incubator in Montpellier, Aive will hire 15 developers and data scientists for its automated technology that creates and distributes advertising videos. The technology uses “creative” artificial intelligence.
First version planned for early 2020By using artificial intelligence, this original technology can automatically generate different variations of a brand’s promotional videos in order to adapt them for multiple targets. For example, advertisers’ formats and content vary based on media type (mobile platforms, tablets, computers) as well as region, age, gender, and more.
The startup will also provide broadcasters with an automated distribution solution. The first version of the company’s new technology is expected to be released in early 2020, after a year of development.
“Today, adapting content is costly and time consuming,” insists Olivier Reynaud. “With our technology, hundreds of variations can be produced much faster and at a lower cost.”