Tenacious companies, from micro-businesses to startups

Information updated on 16/12/19

Adie organized an afterwork event on female entrepreneurship on October 29. A meeting with business founders and signatory companies of the Companies and Neighborhoods charter, joining together to provide support and share their experience.

Afterwork Adie@David Richard

La Mosson Context'art incubator ©David Richard

My lack of success and self-confidence did not stop me from earning a PhD and creating my company. It just shows that there are many possible paths,” says Bénédicte Laurent, director of the Montpellier company Namae Concept, creator of software solutions for naming (i.e. creating brand names and companies) that she founded in 2010.

One year ago, she signed the Companies and Neighborhoods Charter, steered jointly by the French government and Montpellier Méditerranée Métropole, to make a commitment to promote jobs for residents in priority neighborhoods and fight against discrimination.

That led Bénédicte Laurent to participate in an afterwork event on feminine entrepreneurship, which brought together 200 people on October 29. Adie, an association that funds and assists company creators who do not have access to traditional bank credit mechanisms, organized the event in an amphitheater at Montpellier Business School, a school that promotes diversity and equal opportunity. The school also signed the Companies and Neighborhoods Charter, along with other participants in the afterwork event, such as AG2R La Mondiale and BNP Paribas, which both support numerous initiatives to promote inclusion.

Mothers and CEOs

Women from Montpellier’s priority neighborhoods presented their projects at the event. Baya Kouadria-Bouakira is preparing to launch an e-commerce business for ready-to-wear women’s clothes, with support from Adie and Montpellier Méditerranée Métropole’s Local Youth Mission.

Adie also assisted Roukia Moussa, who created FashionKdo, an online clothing, accessory, and jewelry store; and Emma Nganlen, and expert in personnel development who founded Reflex’Happy. These women, as well as Bénédicte Laurent, talked about their roles as mothers and company leaders, balancing the joys and challenges of their family lives and professional responsibilities. And their tenacious desire to succeed.
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